Ole Kirk Christiansen, who founded his workshop in Billund in Denmark the best places to buy lego in 1932 made wooden toys and furniture. His business was not particularly lucrative and he struggled through the 1930s. In 1934, he shifted his focus on building toys and changed the name of his company to LEGO which is a contraction of the Danish words “leg godt” (play well).

The company expanded into other Nordic countries in the 1960s. The company also created smaller bricks that were ideal for small hands, and named it DUPLO after the Latin word duplex (two-fold). This allowed young children to construct more intricate models.

In the 1970s, Lego began to introduce new features to help its products stand out from the competition. For instance, they introduced various faces to their miniature figures. This made the minifigures more realistic and capable of expressing various emotions and facial expressions. The Lego Group also added wheels to its bricks, which opened the possibility of building vehicles and other machines that could move.

The next major step was to introduce themed themes – systems within systems which let customers create a specific world or situation. This helped the company establish its brand as more recognizable and helped them attract an audience that was younger. Additionally the company increased its production, opening factories in South Korea, Malaysia, and Brazil.